Boti Recicla. Is an initiative of the OBoticário Group, which aims to collect all plastic packaging produced for the protection of its products. That is why being part of the marketing team
marketing team we decided to implement this dynamic in Colombia. Our concept was to directly take one of the most exclusive showcases in the city of Bogota where international brands have been exposed, fill the space of 21 meters long with plastic waste and messages such as. "In one day Bogota generates 300 showcases of garbage". This generated awareness and free advertising in digital and traditional media in the country.
The second phase was to launch the plastic collection program in all our points of sale, the launch cost of a promotional dynamic as: for every three containers of any beauty product that the customer will take and deposit in any OBoticário store in the country, regardless of the brand, would receive an Oboticário product at no cost.
This is why this campaign was nominated TOP10 2019 as a purposeful brand action by P&M, being a campaign thought completely by the marketing team.
This is why this campaign was nominated TOP10 2019 as a purposeful brand action by P&M, being a campaign thought completely by the marketing team.
Sara Escobar, Maria Fernanda Zurek, Camila Borrero y Sebastián Franco.
