For two years I designed and conceptualized the OBoticário catalog in Colombia. From the beginning I saw it as a fashion magazine, so I increased its size, this allowed the products to acquire a greater prominence and more air within the format. We integrated articles that helped to improve the sales pitch of the entrepreneurs and clearly helped the customer to choose their product, an example of this was The Art of Perfumery, which was born as an article and ended up classifying all the perfumery by olfactory families and intensity, this increased sales and national recognition of the brand.
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